PALACE ARTOIS Pop-Up Pub

Following an initial sold-out merch collab between Stella Artois and cult skateboard brand Palace, the pressure was on to go bigger for the second collection. 

For three days in Soho NYC, we created an immersive “Soho, London” inspired pub where fans experienced the unique collaboration – viewing the merchandise first-hand while enjoying a cold Stella Artois served in Stella’s limited-edition Palace Artois chalice and can.

The 3-day Palace Artois pop-up attracted over 1,670 guests, creating a line of excited consumers around the block for a pub that only held 100.

We served 3,300 Palace Artois cans while generating more than 337 PR stories and over 257 million social impressions that broke through top culture and fashion media outlets like COMPLEX, HYPERBEAST, Campaign US, PR Week, plus many more.

This generated a lot of hype around the newest collection which sold out again in minutes with drops on both Stella Artois and Palace’s websites.